Crest: Date and Job Interview Campaign

We are very happy because our most recent production for Procter & Gamble promoting Crest was selected as Editor’s Pick at Creativity Online!
This simple, yet very clever idea came from the creative team at Conill lead by Hernan Cerdeiro, Hernan PettinaroliI, and Juan Cruz Vassallo. Letca’s co-owner, Jorge Colón, directed these stories in a subtle, but very effective way.
The campaign takes place in two beautiful locations but more importantly shows the impact of how a white smile can alter the outcome of key events in a persons life.


2015 USH Idea Awards

FILM
Household. Cosmetics, Beauty & Toiletries. Pharmacy.
Bronze: Conill – Date & Job Interview Campaign – Procter & Gamble